Rocky's Team

Rocky's Fitness Center is home to the best Certified Personal Trainers on the Central Coast. All trainers are NSCA, NASM, or ISSA certified. The National Strength and Conditioning Association, The National Academy of Sports Medicine, and the International Sports Science Association are the three top certification associations in the personal training field — the gold standard. Regardless of which excellent trainer you work with, a scientifically designed program will be created to get you closer to your goals by boosting your metabolism, decreasing the likeliness of injuries, and increasing your strength and function in your day to day activities! Rocky Snyder has assembled an elite team of personal trainers with a variety of expertise and personal experience who bring their unique style to the Rocky approach.

Rocky Snyder Rockys Fitness Center Sq

Rocky Snyder

Owner, Director of Fitness, Jedi Knight of Motion

CSCS, NSCA-CPT, Certified Strength & Conditioning Specialist, NSCA-Certified Personal Trainer, Corrective Exercise Specialist, Certified Applied Functional Science, TPI-Certified Golf Fitness Instructor, USA Weightlifting Coach

Rocky, a graduate of the University of Massachusetts at Amherst, is an accomplished and avid surfer, and well known as a regular on KSCO with his Surf and Ski report three mornings a week since 2002, and on KPIG FM every weekday morning since 2013. Rocky has written three books on sports conditioning: Fit to Surf, Fit to Paddle, and Fit to Ski & Snowboard. He has also written numerous articles for fitness magazines and has been the co-host of the Fathers Are Forever radio program, and the co-host of the Hour Local Sports on Wednesday nights on KSCO. Rocky is a seven-time award winner of Santa Cruz’s “Best Personal Trainer” award. Rocky lives with his wife and two children in Aptos, California. For more about Rocky, go to Rocky’s Story.


Dana Snyder

Owner & Director of Operations

Dana comes to RFC with a passion for supporting the family business. She applies the skills she acquired as a school teacher, professional organizer, and mom to support the gym and staff in many ways. Dana enjoys working with RFC’s amazing staff and clients, and loves joining in workouts on the fly. One of Dana’s favorite past times is family time with Rocky, Madison, Jack and the family dogs, Max and Molly.


Jose Renero


If you can’t beat them, train them! This was the thought that spurred Jose to become a personal trainer and coach. After many injuries and bad results at local 5k road races, he decided to investigate why the human body works the way it does and how to maximize its performance. Driven by this passion, Jose has chased professional growth in Riverside, CA, Houston,TX, and now, here, in Santa Cruz, CA.

This beach town is where the stars aligned for Jose as he was reunited with an old friend, who he now calls his wife, as well as finding Rocky’s Fitness Center. At Rocky’s, he found the perfect mentor and team to hone-in his craft! Catch him on the waves (if he can stand up) and on the running trails (if you can keep up)!


Nathaniel Rhett


Nathaniel Rhett is a NASM-CPT. Having grown up in Santa Cruz getting rad skateboarding, running and riding bikes, Nate has a fondness for being active outdoors. He got into personal training to help others find the joy in pushing themself to be their best – whether training for a marathon or keeping up with their grandkids. Nate encourages his clients to step out of their comfort zone and experience exercise in a whole new way. He believes that with positive reinforcement everyone can reach untapped potential not only in their training, but in their everyday lives.


Jared Milazzo

Executive Assistant

Jared Milazzo brings 20+ years of marketing, graphic design, web, and executive support experience to the team at Rocky’s Fitness Center. After 10 years working in the surf industry and taking some time off to be a stay at home dad he’s back in action! As a huge fan of the outdoors Jared enjoys spending his time surfing, skateboarding, biking, and camping with his son Rocco and his dog Wednesday.

  • COVID-19 Update

    For more info, please read our COVID FAQs.

    In response to the Shelter in Place order for Santa Cruz County, RFC is committed to:

  • keeping business as usual via online training for all clients
  • closing the studio to the public
  • keeping our trainers fully employed
  • keeping you up-to-date with email content as needed
  • Thank you for your continued commitment to RFC!